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A writer documents her obsessive nine-month dive into reading fan fiction about two NHL players from Rachel Reid's Heated Rivalry series, discovering she's not alone in a fandom where thousands are sacrificing sleep and productivity for endless variations on the same love story.
- The author read roughly 14 million words of Heated Rivalry fan fiction in nine months—the equivalent of 200 novels—often at the expense of sleep, work, and real-life responsibilities.
- The fandom (called "Loons") exploded after the HBO Max adaptation premiered in December, with fans reporting they're reading constantly throughout their days and nights, sometimes on 4-5 hours of sleep, while scrolling endlessly for new content.
- Archive of Our Own saw about 225 new Heated Rivalry fan works posted daily in the five months after the season finale aired, creating an inexhaustible supply that makes it nearly impossible for fans to stop consuming the content.